When Toyota launched Platinum Etios, their premium mid-range sedan, their brief to us at Dentsu was quite simple: Create a campaign that conveys the car’s dependability, in terms of safety, style, and comfort. You have 3 weeks. Go!
This was the face of the turn-out: a 2-minute-long video which seamlessly interspersed the features of the car with a series of relatable and heart-warming moments of the target customers, the Indian families.
Apart from the video which was released across the country in multiple Indian languages, we developed the following above and below the line assets:
Print Ads
Radio spots
In-store Communications
Digital and Social Media Assets
Advertorials
Flyers,
Danglers
Brochures