Who’s prithu?

I’m a copywriter who uses the power of storytelling and craft to put out compelling pieces of communication.

I live with my dog in Bangalore, India and am deeply passionate about travelling, analog photography, coffee, Sushi, films, and not to mention - great advertising.

My 14 years of experience in the marketing, advertising, and the communication industry has been a paradise of paradox:

  • B2C and B2B communication

  • Copywriting and ideation

  • Short and long form copy

  • Domestic and international clients

  • Digital and traditional mediums

  • Individual contributor and team player

  • Advertising agencies and corporate setups

  • On-site and remote working

What does he write?

From coming up with a brand name to writing a TVC script, I thoroughly enjoy writing everything in between. The long and short of it is that I begin to write as soon as the objective of the brief becomes apparent to me.

I write:

  • Website content

  • Press Ads

  • TVCs

  • Social media posts

  • Emailers

  • Landing pages

  • Articles

  • Blog posts

  • Editorials

  • Style guides

  • Brochures

  • Flyers

  • Pitch decks

What’s he good for?

Advertising, especially copywriting, is an art. Ironically, you cannot do justice to it if you only focus on the artistry. For advertising to shine, you need to not just focus but also master an array of complementary disciplines.

This is how I add value:

  • Copywriting

  • Ideation

  • Creative direction

  • Quality control

  • Content strategy

  • Campaign planning

  • Client relationship

  • Project management