reIMAGINE RETAIL

The retail industry is a hyper competitive landscape riddled with low levels of customer loyalty. With consumer demands evolving at breakneck speeds, retailers across the world are constantly scrambling to offer an elevated omni channel customer experience.

As the biggest ocean shipping company in the world, Maersk possesses the right retail supply chain networks, and infrastructure to ensure that goods move across the world like clockwork, eliminating the consequences of out-of-stock and overstock scenarios.

With the Covid-19 pandemic working favourably for the retail industry and redefining it to a significant extent, Maersk wanted to strike while the iron was hot. This campaign helped the brand do that.

What you’re about to see is the campaign manifestos, which set the umbrella tone for the campaign which extended for a year, from 2020-2021, across multiple communication channels:

• Reimagine imports

• Reimagine exports

• Reimagine warehousing

• Reimagine retail sustainability

• Reimagine cargo insurance

• Reimagine last mile delivery

• Reimagine customer experience