mAERSK SEAFOOD EVENT, BRUSSELS

Time is the biggest enemy of seafood supply chain. However, a connected supply chain can help seafood exporters befriend time and mitigate the consequences of delayed supply chain.

Maersk wanted to host a seafood event in Brussels to promote its suite of solutions and services that connects their supply chain for customers. They got in touch with me for an ad campaign. My idea was quite simple:

The best judges of seafood aren’t the exporters, the logistics managers, the importers, the supermarkets, or dare I say - the customers. It’s in fact, the animals that feed on it. They have the natural instinct to tell if the seafood is fresh or not.

So, instead of rambling on about the supply chain infrastructure of Maersk, I decided we should go with a testimonial approach. Testimonials from, you guessed it right, the very convincing seafood predators from across the world.