Maersk Ocean +

Maersk is one of the largest container shipping companies in the world. The brand wanted to change that perception. You read that right. They wanted to tell customers that their offerings go beyond just ocean shipping.

When the brief hit the inbox, a strong idea emerged. It spoke of a potent customer benefit, which was that integrated solutions almost dissolves the distance between the origin and destination in global supply chain.

The result? A series of stark typo-led ads that communicated the idea in no more than a few words. The result? An instant hit. Check it out.