MAERSK GRAPE CAMPAIGN

Fruits hate to wait as much as we do. Given their perishable nature, the clock starts ticking the moment they leave their farms. However, a connected supply chain gets them to move like clockwork, ensuring minimum handovers and maximum quality from departure to destination.

This campaign was done to promote Maersk’s integrated supply chain solution, communicating how we deliver grapes from across the world, from farms to fridges in peak condition. All, with a simple, fun, tongue-in-cheek wordplay. Here’s the result.