dIGNITY Foundation

Our lives get busier as we scramble to chase our ambitions and pursue our dreams. 24 hours a day, sometimes, doesn’t cut it. That said, are we turning a blind eye to the people who have always been there for us? Isn’t it time to acknowledge the full-circle, return the favour, and take care of the old?

This is an insight that led to a print ad for Dignity Foundation, an old-age home in Chennai, India.